Table 1.
Fitness club business models included in the present study.
Fitness club segment
Membership fees
Facilities/concepts
Multipurpose
(n = 107)
Middle to high
(44$ to 133$)
Resistance and cardio exercise rooms, group exercise classes, and a wide range of exercise concepts
Fitness-only
(n = 52)
Low
(20$ to 36$)
Resistance and cardio exercise rooms for individual exercise
Boutique
(n = 73)
High
(118$ to 148$)
One or two specialized exercise concepts